Episode 47

“I don't believe that you have to sacrifice your life to have a fulfilling career or to run a business.”

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Links

To follow along with Better Basics, check them out on Instagram here.

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Sound credits: Ketsa, High-Vibe / Levels by Yung Kartz ($HMONEY theme song - intro/outro music)

Edited and produced by Anastasia Barbuzzi, founder and creative director of $HMONEY ($HMONEY Radio).

Episode Summary

Samantha Rayner and Caitlin Rushton, co-founders of Vancouver-based Better Basics, have taken on two challenging tasks:

1) Standing out in a "saturated" market of "clean" and sustainable products

2) Rewriting the rhetoric on hustle culture 

So far, they're succeeding at both missions. On this episode of the #FoundingFemme series, host Anastasia Barbuzzi chats with Samantha about funding, building, and truly making a difference with a purposeful, eco-friendly brand.  

About the series: If you want a BTS, insider look at how superwomen across industries came to live their dreams by doing their jobs - on their own terms - #FoundingFemme is for you. Learn just what it takes to start, grow, and sustain a company more than just financially. Tap or click here for more info.

Also available on Apple Podcasts, Spotify, iHeart Radio, Google Podcasts, Overcast, Castro, Castbox, Podfriend, Pocket Casts & Stitcher.